Overview

Founded in 1998, WaterPower Canada (WPC) is the national, not-for-profit trade association dedicated to representing the waterpower industry. Its many members span the breadth of the sector and include hydropower producers, manufacturers, developers, engineering firms and other organizations. WaterPower Canada members represent more than 95% of the waterpower installed capacity in Canada, advocating for the responsible development and use of waterpower to meet our present and future electricity needs in a sustainable manner.

Waterpower provides more than 60% of Canada’s electricity and is the fourth largest generator in the world, ensuring our electricity grid is one of the cleanest globally.

Waterpower provides more than 60% of Canada’s electricity making us the fourth largest waterpower generator in the world, ensuring our electricity grid is one of the cleanest globally.

What We Do

Advocate

  • Our role is to represent the industry nationally in front of elected officials, public servants, media and the general public. We gather industry data, develop statistics and lead research that highlight the role hydropower plays in Canada, promotes continuous improvement and engagement with our partners.
  • Acting as a unified voice monitoring the pulse of federal policy evolution and advocating on behalf of the industry, ensuring a better future for not only its members, but all Canadians.

Network

  • Unmatched opportunities to network with all the largest hydropower producers in the country, independent power producers and private sector companies providing goods and services to the industry.
  • The WPC annual conference and trade show also provides an unparalleled opportunity to discover the state of hydropower development across Canada and to network with waterpower stakeholders and influencers.

Research

  • Providing access to exclusive industry knowledge and sharing of information through activities carried out by our various committees.
  • Unlimited access to these committees, publications and network opportunities!
  • Since its inception in 1998, the Association has authored and lead the development of many reports and studies.

Areas of Focus

Reconciliation

WaterPower Canada has developed our Statement of Reconciliation and Commitment to Indigenous Communities and Peoples in response to the Truth and Reconciliation Commission of Canada Call to Action 92. The Statement affirms WaterPower Canada’s commitment to building new paths forward to achieve sustainable long-term relationships founded upon the shared values of recognition, respect, inclusion, and openness. The Statement, and the Action Plan to implement it, will evolve as we initiate new dialogues and journey along these paths forward.

Environment

Canadian hydropower not only ensures renewable and reliable electricity for Canadians, it can also provide environmental benefits. Hydropower produces no air pollutants and has ultra-low greenhouse gas emissions. In fact, hydropower’s full life cycle greenhouse gas emissions are as low as wind power and in many cases can be even lower. Hydropower can fight climate change while helping Canadians adapt to its effects.

Economy

6 out of 10 Canadian homes and businesses are powered by clean and renewable waterpower. In addition to the significant environmental benefits associated with hydroelectric power, the industry also generates substantial ongoing contributions to economic activity in the form of Gross Domestic Product and employment. Throughout its 130 year history in Canada, waterpower has helped develop remote regions, attracted industries, stimulated economic growth, nurtured innovation, and created world-class expertise. Hydropower has been and continues to be a driving force for Canada’s economy.

Regulatory

WaterPower Canada is very active at the national level, collaborating with other organizations, government agencies and policy makers to stay abreast of legislative changes affecting the industry and to ensure our sector can continue to operate its hydropower fleet and develop new sites.

Meet the Team

WaterPower Canada is a dynamic, national organization promoting waterpower as a clean and renewable electricity source. Learn more about the people behind WPC.

Carolina Rinfret

President & CEO

Yvonne Jack

Operations Director

Rebecca Leikin

Director of Events

Board of Directors

Founded in 1998, WaterPower Canada is membership-driven and operates under an elected representative Board of Directors. Meet the WaterPower senior experts who help guide WaterPower Canada:

Gerard Dunphy

Newfoundland and Labrador Hydro

Serge Abergel

Hydro-Québec

Daniel Carrier

Andritz Hydro Canada Inc

Josée Guibord

Evolugen

Simon Gagne

Kiewit

Paul Séguin

Ontario Power Generation

Franz Kropp

Portage Power

Christophe Rigny

SNC-Lavalin Inc.

Ian Dyck

AECOM

Daniel Granger

GE Renewable Energy Canada Inc

Dave Bowen

Manitoba Hydro

Sylvia Gaidauskas

Voith Hydro Inc.

Karen Popoff

BC Hydro

Stéphane Larouche

Rio Tinto

Careers

The team is growing, check back for updates and available positions!

Communications & Public Affairs Director

Founded in 1998, WaterPower Canada (WPC) is the national, not-for-profit trade association dedicated to representing the waterpower industry. Its many members span the breadth of the sector and include hydropower producers, manufacturers, developers, engineering firms and other organizations. WaterPower Canada members represent more than 95% of the waterpower installed capacity in Canada, advocating for the responsible development and use of waterpower to meet our present and future electricity needs in a sustainable manner. The Energy that our members supply is an essential part of the solution towards a low-carbon future. WPC informs policymakers, industry, and the general public, represents members in federal-level policy and regulatory activities and provides members and stakeholders with opportunities to network and collaborate.

Be a part of Canada’s clean energy future – join our team!

WaterPower Canada is looking to fill a Communications & Public Affairs Director position on a full-time basis. Reporting to the President & CEO, the Communications & Public Affairs Director will develop, implement, and execute effective communications strategies, messages and actions plans in support of the association’s mission, vision and goals. We are seeking a bilingual, proactive, detail-oriented individual with strong communication and organizational skills and experience. The candidate will play a central role in shaping and communicating the organization’s messages to government, stakeholders and the broader public.

The WaterPower Canada team is lean and efficient. This position is highly collaborative and requires active communications support for various departments and projects within the organization. The Communications and Public Affairs Director is responsible for varied communications channels including print, web, events, traditional media, and social media.

Key Responsibilities

  • Develop and implement communications strategies, plans and associated communication material to advance WPC’s brand identity and events, to facilitate member engagement, retention and recruitment and increase visibility of WPC’s priorities across key stakeholder audiences
  • Define, implement and monitor an evaluation policy for communication actions – through performance indicators
  • Write, edit, and develop content for presentations, speeches, talking points, web, social media, newsletters, eblasts, press releases, brochures, etc
  • Manage and monitor day-to-day website and social media platforms for news and content of interest and member engagement
  • Carry out research and strategic monitoring (content, positioning, communication policies, communication actions, etc)
  • Oversee the creation of supporting materials for the association’s various audiences (brochures, posters, videos, podcasts, etc) and develop, plan and manage the related communications budget
  • Ensure WaterPower Canada’s brand integrity for all communications and marketing and advise senior management on the evolution of the brand identity and positioning
  • Coordinate media requests and interactions
  • Collaborate with key partners and stakeholders

 

Education, Experience and Skills

Required
  • Bachelor’s degree in communications, public relations, journalism, or related field
  • A minimum of 7 years of demonstrated experience in communications, public affairs and media relations and social media
  • Demonstrated experience and leadership in developing and implementing comprehensive and effective communication plans, and marketing material and programs to advance an organizations’ mission and goals
  • Extensive experience in writing, editing and production of newsletters, eblasts, press releases, speeches, annual reports, and other print publications
  • Experience and familiarity with digital platforms and tools such as Mail Chimp, Word Press, LinkedIn, Twitter, etc
  • Excellent written and oral communications skills both in English and French
  • Ability to communicate complex issues clearly and concisely
  • Professional work ethic
  • Rigor, creativity, and resourcefulness
  • Strong organizational skills
  • Capacity to prioritize tasks and address tight deadlines
  • Bilingual (English, French)
  • Proficiency in the Microsoft Office suite
  • Ability to travel across Canada as required from time to time
Assets  
  • Experience in electricity, energy and environment sectors will be considered an asset
  • Experience with a public administration (federal or provincial) or with a national association will be considered an asset

 

To Apply

Please send your resume and cover letter by email to recruitment@waterpowercanada.ca no later than February 28, 2023. We thank all candidates who apply. However, only those selected for an interview will be contacted.

WaterPower Canada is committed to building diverse, equitable, inclusive, flexible and accessible working environments. We welcome those who would contribute to the further diversification of staff including, but not limited to, women, racialized persons, Indigenous peoples, persons with disabilities, and persons of any sexual orientation or gender identity to apply.

Apply for Position

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